Although Rehhagel took the team to the final of the UEFA Cup, he was released in the spring, despite two memorable performances in the semi-final against Barcelona. Otto Rehhagel took over in summer 1995, arriving with stars like Klinsmann, Herzog and Sforza. The 1994/95 season ended with a sixth-place finish and a semi-final exit to Ajax in the European Cup. Giovanni Trapattoni was adored by the players and the media but success at first proved elusive. That was followed by the first ‘Trap’ era. During the 1993/94 winter break, the ‘Kaiser’ replaced Ribbeck as coach and went on to lift the league title. Franz Beckenbauer and Karl-Heinz Rummenigge had stepped into the breach as emergency cover, becoming vice presidents of FC Bayern. With relegation threatening, Erich Ribbeck replaced Lerby in March 1992. Jupp Heynckes and FCB parted company in October 1991, with former Bayern player Sören Lerby taking over as head coach, but his team struggled. However, the vicissitude of this decade is reflected in eight changes of head coach. The intense media interest did have at least one positive effect as record numbers of fans streamed into the stadium and record numbers of kits were sold.
As a consequence, FC Bayern became known on one hand as the ‘dream team’ and on the other as ‘FC Hollywood’. The new commercial media adopted a different, and not always sports-related angle, towards football and its stars. The 1990s was a decade of constant turmoil.
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