Now, however, Pocket Casts is switching to a freemium model - the mobile app will be completely free to download and use, after which users can choose to pay $0.99 per month or $10 per year to access Pocket Casts Plus. So far, Pocket Casts has charged its users a one-off fee of $4 to download the app from Google Play or Apple’s App Store, while those tethered to their desktop could pay $9 to listen on their PC. Today, Pocket Casts announced a notable overhaul of its business model, as it looks to capitalize on the growing appetite for podcasts. One of those is Pocket Casts, which has built a reputation as one of the best so-called “podcatcher” apps - so much so that NPR and a bunch of other public radio stations acquired the app last year. Jenn shares a little about the type of community you'll find in the app, as well as functionality, why it was started, and their partnerships with Garmin and National Wild Turkey Federation (NWTF).But podcasting has been around for a long time, and a number of independent players have managed to build businesses off the back of the growth of spoken word audio content. GoWild is one of the fastest growing social media and activity tracking platforms for outdoors enthusiasts and truly is a space for hunters and outdoor enthusiasts to share their experiences, expertise, learn, and track their activity. In this episode, Ali Juten speaks with GoWild App Chief Marketing Officer, Jenn Callahan. That’s the kind of digital community GoWild has built. With the right approach, our devices can be utilized for good to share our outdoor lifestyles and to learn from and encourage one another.
That said, one could argue that combining media consumption with outdoor learning and community could actually help increase participation in outdoor activities. regularly use some form of electronic media” ( NWF). Research shows that more than “ 80 percent of families consume electronic media or social media as a major part of their daily routines and that over 99 percent of families in the U.S.
In a world consumed by media of all forms, it is difficult to get away from, even if you wanted to.
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